Leadership of Collin Powell Essay Example | Topics and Well Written Essays - 2000 words

Leadership of Collin Powell - Essay Example From this study it is clear that   the management team have to make sensitive decisions that have positive impacts on the business. In the contemporary business environment, decision making is surrounded by the complexities of the business market making it necessary for the management team to use critical thinking skills to overcome business challenges. For this reason, there are numerous management skills that leaders today can learn from the life of Powell. Powell started his career as a military soon after joining the Reserve Officers Training Corps (ROTP) while still in college education. Powell found this as the best decision he made as being in the military was not only his passion but also something that he was good at. In his training, Powell portrayed strong leadership skills even before his graduation. While in the drill team, he managed to win a drilling competition and the general awarded him with a pen set. When he completed his training, he was given a leadership posi tion as an Army second Lieutenant, and it did not take long before he was awarded the position of a platoon leader. In this position, Powell was supposed to guide his troop in times of war. A keen look at the leadership of Powell, he was a leader inspired right from his childhood. He points out the success of a person lies in their ability to find they love to do and what they pretty good at. For one to be an effective leader, they should be in the line of their passion and should strive to specialize in this area. Contemporary management leaders should have an inspiration for excellence as they pursue these positions in management, and this is a passion that they have to nurture right from their early career life. In the army, started on a low tone amid challenges and worked hard to achieve be the best among his troop.  

Push and Pull Marketing Essay Example | Topics and Well Written Essays - 1000 words

Push and Pull Marketing - Essay Example Since consumers’ attention is the main aim of communication mediums, communication strategy can be either pull strategy or push strategy. Both approaches are distinct from each other and every organization has to ensure that it plans and executes that strategy which will work for its offering (Hegel III & Brown, 2008). The main difference between push and pull marketing is that pull marketing induces end consumers to create demand, while in push marketing, marketers entice trade buyers to purchase and carry out the products that allows them to reap profit potential benefits (Steglin, 2012). Push Marketing Strategy In push strategy, the primary aim of marketers is to design marketing strategy in a way that will push products onto the consumers. It basically means offering attractive incentives to employees and sales representatives for pushing the product on specific points or places where there are more chances of customers buying products impulsively. In other words, in busin ess to business marketing, it means using marketing mediums to get attention of businesses to buy the supplier’s materials and products and sell it to end consumer. The main forms of communication mediums used are price inducements, promotions, trade shows, trade promotions, sponsorships and many more that will get the attention of retailers, wholesalers and other businesses to purchase the company’s products or services (Segal, 2012). For instance, push marketing strategy is commonly found among energy drinks companies as they try to get the attention of end consumers by organizing various events such as trade shows and promotional incentives. British Petroleum uses push strategy by attracting its customers who are the processors of their products that supply refined products to the end consumers. The company offers various perks, price breaks and discount offers so that it can get the attention of its business consumers. Unilever uses push strategy for its distributo rs, wholesalers and retailers so that it can get good placement for its products in their stores. Pull Marketing Strategy In pull marketing strategy, marketers try to inspire consumers to demand the company’s products or services. In this technique, a lot of money is spent as the tools used to grab customers’ attention are very expensive. The marketers need to incorporate strategies that will help in creating relations with target market and getting them engaged with their offerings. Some of the commonly used marketing mediums for pull strategy are word of mouth, sponsorships, product placement and advertisement in newspapers, on radio and Television (Segal, 2012). For instance, Apple uses pull strategy to attract its target market; it relies heavily on placement of products, Public Relations efforts and advertisements that are innovative and attractive which will help in creating more demand for its products. The company’s advertisements about its computers end with quotes like â€Å"available at specific places† or â€Å"Buy now†. Almost all the advertisements of the company has message that pulls consumers towards it as information about product with complete details are provided. Red Bull also focuses on pull strategy as it sponsors various events round the year such as Formula 1, soap box derby and concerts. With all these communication med